FREEDownload : Ask, Measure, Learn Using Social Media Analytics to Understand and Influence Customer Behavior
Soumitra Dutta, Lutz Finger, "Ask, Measure, Learn: Using Social Media Analytics to Understand and Influence Customer Behavior"
English | ISBN: 1449336752 | 2014 | PDF | 324 pages | 22 MB
You can measure practically anything in the age of social media, but if you dont know what youre looking for, collecting mountains of data wont yield a grain of insight. This non-technical guide shows you how to extract significant business value from big data with Ask-Measure-Learn, a system that helps you ask the right questions, measure the right data, and then learn from the results.