FREEDownload : Marketing by Dhruv Grewal, 4th Edition
Dhruv Grewal, Michael Levy, "Marketing, 4 edition"
English | ISBN: 0078029007 | 2013 | PDF | 768 pages | 92 MB
Grewal/Levy was designed for todays changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors with updated tools every month through the monthly newsletter.