Public Relations and the Social Web
Kogan Page | 2009 | ISBN: 0749455071 | 208 pages | PDF | 1,1 MB


Social media are becoming part of the fabric of our lives, and their effect on public relations is the single biggest topic of conversation in the PR industry. Rob Brown explores the way the internet is changing the field of communications and looks at the implications for a range of fields, from entertainment to politics.


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