Shopper Intimacy: A Practical Guide to Leveraging Marketing Intelligence to Drive Retail Success By Rick DeHerder, Dick Blatt
2010 | 256 Pages | ISBN: 013707543X | PDF | 4 MB

 

Retail marketing is undergoing cataclysmic change, driven by upheavals in media, consumer attitudes, and the retail industry itself. To build brands and drive sales, retailers must invest more heavily in marketing. But how? With Shopper Intimacy, you will understand the customer more deeply than ever before–and be able to act on that knowledge.

Drawing on years of industry research, Rick DeHerder and Dick Blatt introduce a start-to-finish system for achieving true shopper intimacy. You’ll master powerful new tools for influencing shopper behavior–supported by extensive case studies, charts, and real-world examples. You’ll also find indispensable performance metrics–including new ways to measure return on investment (ROI) from the standpoint of key stakeholders.

Shopper Intimacy brings together breakthrough insights for all retail segments, detailed data to support them, and practical techniques for applying and profiting from them.

Outstanding Retail Results in Five Steps
1. Understand shopper behavior more deeply.
2. Unlock the psychology driving shopper behavior.
3. Integrate this data to achieve shopper intimacy.
4. Identify and implement intimacy-driven strategies.
5. Measure and track your success.

 

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